MOLA launches blueprint to capitalise on archaeology assets
At MIPIM 2013 MOLA (Museum of London Archaeology) launches a new initiative to help its clients celebrate their corporate citizenship and communicate with their stakeholders - free Archaeology Placemaking Blueprints. The Blueprints outline how clients can maximise the heritage on their sites to add value to their projects.
Experts in advising and supporting clients to manage their heritage risk and meet planning consent, MOLA services are efficient, cost-effective and safe. Through this process of mitigation come extraordinary discoveries. Far from being an obstacle, these fascinating finds can be employed as a tool for positive publicity and stakeholder engagement.
In doing so MOLA clients transform their heritage risk into an asset, enabling them to fulfil their CSR agenda, achieve their BREEAM assessment rating and lessen the impact of disruptive development work.
What is an Archaeology Placemaking Blueprint? It's a storyboard that contextualises placemaking in terms of pre-planning assessment investigations (DBAs). It spells out the heritage potential of a site and outlines what required fieldwork is likely to discover. Moreover, it offers a proposal as to how the client can use the findings from the archaeological or built heritage fieldwork on their site to engage with stakeholders, generate positive publicity and add value to their scheme.
Taryn Nixon, MOLA Chief Executive, said: “As well as being exciting and intrinsically engaging, archaeology is the direct route to unlocking our histories and identities. What MOLA offers, with our Archaeology Placemaking Blueprint, is a means to understand how best to use archaeology itself as the medium for our clients to engage positively and powerfully with groups important to them.”
Archaeology Placemaking Blueprints are free and available to all clients required to carry out large-scale fieldwork and who have completed a pre-assessment DBA with MOLA.
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